AARP, “Protect Social Security and Medicare”
Patterns of Deception: Timing, Loaded Language
by: Max Richter
This ad was produced by the American Association for Retired Persons (AARP) in order to try and protect Social Security and Medicare benefits that many claim throughout their retirement. Because of this, the ad was geared towards older citizens who have already claimed these benefits or people who were preparing to. Throughout this ad, loaded language was used to try and relay the argument. At one point in the ad, the narrator states that “some in Congress want to cut Medicare and Social Security…cutting your benefits so Washington can pay it’s bills.” When this ad was released in May of 2011, Congress was preparing to sign the federal budget. This budget was proposing cuts to both programs. Because of the timing of this ad, it caused a lot of people to take action and try to stop these cuts.
Patterns of Deception: Timing, Loaded Language
by: Max Richter
This ad was produced by the American Association for Retired Persons (AARP) in order to try and protect Social Security and Medicare benefits that many claim throughout their retirement. Because of this, the ad was geared towards older citizens who have already claimed these benefits or people who were preparing to. Throughout this ad, loaded language was used to try and relay the argument. At one point in the ad, the narrator states that “some in Congress want to cut Medicare and Social Security…cutting your benefits so Washington can pay it’s bills.” When this ad was released in May of 2011, Congress was preparing to sign the federal budget. This budget was proposing cuts to both programs. Because of the timing of this ad, it caused a lot of people to take action and try to stop these cuts.
"Isn't Enough"
Powers of Persuasion: Present a major Belief, Overgeneralize
by:Sigi Lopez
This political advertisement was composed by moveon.org Political Action in 2013. This video targets people who are in the middle to low economic status. It is more targeted to older people who are already using Social Security. This video is trying to persuade its audience into expanding Social Security because the number of people is increasing and theres not enough. The tone of this advertisement was soft and depressing. This encourages people to do something about this issue.The people of this ad present a major belief that, “everyone now that living on social security isn't enough. They enforce that everyone already knows about this issue making other be peer pressured. Also they overgeneralize the issue when they say that “politicians are pushing to cut social security”. In reality that is not true because theres always different opinions with politicians.
Sharron Angle "Social Security"
Powers of Persuasion: Distraction through fear,Overestimating and individuals power
by: Grady Becker
The Speaker in this ad is Sharron Angle and she is a Republican from Nevada. She was an Assemblywomen. She sought the U.S Senate seat for Nevada and lost in 2010. The purpose of the ad is to get people to vote for her. She is being pushy and trying to persuade the voting elderly people in the audience to vote for her. The audience is people from Nevada that are voters. She is being deceptive by using “distraction through fear” and saying that Harry Reid the Democratic Senate Majority Leader from Nevada is stealing funds from the Social Security Trust. The Senator cannot steal Social Security funds, but she says that he is using them for his own pet projects. She also deceives by promising more than she can deliver. This is an example of “overestimating an individual's power”.
Powers of Persuasion: Distraction through fear,Overestimating and individuals power
by: Grady Becker
The Speaker in this ad is Sharron Angle and she is a Republican from Nevada. She was an Assemblywomen. She sought the U.S Senate seat for Nevada and lost in 2010. The purpose of the ad is to get people to vote for her. She is being pushy and trying to persuade the voting elderly people in the audience to vote for her. The audience is people from Nevada that are voters. She is being deceptive by using “distraction through fear” and saying that Harry Reid the Democratic Senate Majority Leader from Nevada is stealing funds from the Social Security Trust. The Senator cannot steal Social Security funds, but she says that he is using them for his own pet projects. She also deceives by promising more than she can deliver. This is an example of “overestimating an individual's power”.
Eric Griego for congress in 2012
Powers of Persuasion: Testimonials, Plain Folks
by: Vanne Lou
In this ad citizen Virginia Calderon from Albuquerque is speaking to voters to vote for democrat Eric Griego for congress in 2012. She is speaking in a persuasive tone. She is speaking to appeal towards other democrat voters who would most likely agree with these ideas. She describes what she went through and how social security has helped her through a tough time. She explains that republicans want to cut spending on these programs which will affect many elders. She gives her testimonial as a plain folk who uses social security herself. She refers back to the past recession where lots of elders and younger folks lost everything where social security helped them out a lot.
Spread Awareness
Powers of Persuasion: Plain Folks, Rhetorical Questions
by:Zoe Bribiesca-Franks
The ad was produced by AARP to spread awareness of Congress of maybe making a decision to makes cuts Social Security, which many people depend on. It targets beneficiaries and future beneficiaries, so basically every citizen of the United States. The tone is a bit solemn and a bit cynical and sarcastic. The ad features old people or plain folks explaining about what the budget cuts would do and wouldn’t do for them. It features statements and rhetorical questions from these speakers that are sarcastic but do have a good point. For example, “It’s easier to cut money on a treadmill for shrimp than on social security.” It is saying that it is ridiculous we would cut money on something that people need to live a normal life.
Social Security Video Animation - English
Social Security Video Animation - Spanish